In the discovery session with verhuisbusgroningen.nl the vision of the company was straight forward; renting a truck should be accesible to everyone and be an easy process. This is reflected by their low prices and low deposit, its therefore important that it’s reflected in their branding identity.
After formulating a clear strategy, we started the development of the brand identity. We chose with verhuisbusgroningen.nl to make it as clear as possible, thats by we drew a simplified truck. The combination with the colors of the city its crest formed the base of our visual branding.
Afterwards we applied the branding and theme into the webdesign. It had to be a simple website, very all the information was easy to find. This led us to the choice for a ‘one-page’ website. In this way customers can easily, on one page find all information. This way you never have to look far for the information you need.